USABILITY USER-CENTERED UI/UX VISUAL DESIGN INTERACTIVE DESIGN PRODUCT DEVELOPMENT PROTOTYPE/WIREFRAMING APP DEVELOPMENT DESIGN CONSULTING USER RESEARCH
creativity meets functionality.
date: Fall 2020
duration: 5 week individual project
focus: UX research/design, wheel design, visual design, brand study
tools: Fusion 360, SOLIDWORKS, KeyShot 8, Illustrator, Photoshop
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collaboration of
wheel design
Newly designed wheel in collaboration with MOMO and Hot Wheels
research phase
moodboard & exploring wheel designs
characteristics of MOMO wheels
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Edgy
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Charismatic
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Sharp
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Thin/Thick lines
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Similar but different in details
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Organic shapes
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Reference to nature
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Studying and analyzing the current market trends on MOMO and its wheel designs to get detailed understanding and design direction.
sketches & ideation
final concepts
Early sketches on wheel design inspired by organic shapes of nature and arrived at final 3 concepts below
The 3 final concepts were combined to create an innovative new wheel design that encompasses trendy and stylish design
final wheel design for momo
Final design for MOMO wheels welcomes the customer in two basic color choices of silver and gold for the trendy and authentic style of look
classic silver
classic gold
details in style
Unique and differentiated interlocking spoke design to create one and only stylistic look
Paved in triangles with shining colors for extra accent of color and style
in-context rendering (ft. classic gold)
Customers can choose to pick their own personalized color for extra specialty. The variation comes in red, blue, white, yellow, and purple.
personal customization
Material: Aluminum and bronze
Manufacturing: Flow form and casting
Finish: Matte rim and glossy front plates
MOMO Visual Brand Language(VBL): Classical and clean
Design: 6 spokes with 5 lug nuts
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10.5
outer rim diameter of 20
wheel size and details
momo to hot wheels
Transitioning from MOMO wheel to Hot Wheels to satisfy both clients of MOMO and Hot Wheels
Drastic height difference between spokes to make the small details stand out
Bringing the unique interlocking style into minimized design
details in style
Material: Plastic, zinc, and aluminum
Manufacturing: Injection molding process
Hot Wheels Visual Brand Language(VBL): Small and detailed
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wheel size and details
10mm diameter
in-context rendering
Hollowed out cylinder and W shape inside for the injection molding process for the plastic material
injection molding process
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