Privacy Policy
Comprehensive data protection and advertising platform transparency
Last updated: August 13, 2025
Our Data Protection Commitment
We are committed to protecting your personal data and being transparent about how advertising platforms collect and use information when you interact with our educational services. This policy explains our data practices, your rights, and how major advertising platforms like Google, Facebook, and Microsoft process your information.
Your privacy matters to us. We provide clear information about data collection, meaningful choices about how your data is used, and tools to exercise your rights under applicable privacy laws including GDPR and CCPA.
Data Collection by Advertising Platforms
Google Services Data Collection
Google Analytics Data:
- • Page views, session duration, bounce rates
- • Device information, browser type, screen resolution
- • Geographic location (IP-based)
- • Referring websites and traffic sources
- • User engagement and interaction patterns
Google Ads Data:
- • Conversion tracking and goal completions
- • Remarketing audience segments
- • Cross-device user identification
- • Interest categories and demographic data
- • Ad interaction and click-through data
Retention Period: Google Analytics data is retained for 26 months by default. Remarketing data varies by campaign settings.
Facebook/Meta Data Collection
Facebook Pixel Data:
- • Page views, button clicks, form submissions
- • Custom event tracking and conversions
- • Device identifiers and browser fingerprints
- • Time spent on pages and scroll depth
- • Cross-site browsing behavior
Audience Building:
- • Custom audiences from website visitors
- • Lookalike audience generation
- • Facebook account matching (if logged in)
- • Cross-platform activity correlation
- • Interest and behavioral targeting data
Retention Period: Facebook Pixel data is retained for 180 days for remarketing purposes.
Microsoft/Bing Data Collection
UET Tag Data:
- • Universal Event Tracking for conversions
- • Goal completion and funnel analysis
- • Search query and keyword data
- • User journey and path analysis
- • Microsoft account integration data
Remarketing Data:
- • Visitor segmentation and list building
- • Bing search ads personalization
- • Demographic and interest profiling
- • Cross-device user identification
- • Microsoft ecosystem data correlation
Retention Period: Microsoft Advertising UET data is retained for up to 390 days maximum.
How We Use Your Data
Purposes of Processing
- Service delivery and educational content personalization
- Marketing campaign optimization and advertising effectiveness
- Website analytics and performance measurement
- Fraud prevention and security monitoring
- Legal compliance and regulatory obligations
Legal Basis for Processing
Consent
Marketing communications, cookies, and advertising personalization
Legitimate Interest
Analytics, security, fraud prevention, and service improvement
Contract Performance
Educational service delivery and enrollment processing
Legal Obligation
Tax reporting, legal compliance, and regulatory requirements
Data Sharing with Third Parties
Advertising Partners
- • Google (Analytics, Ads, Tag Manager)
- • Meta/Facebook (Pixel, Conversions API)
- • Microsoft (Bing Ads, Clarity)
- • Programmatic advertising networks
- • Social media advertising platforms
Service Providers
- • Cloud hosting and storage providers
- • Email marketing and communication tools
- • Customer relationship management systems
- • Payment processing and financial services
- • Customer support and chat platforms
Data Transfer Safeguards
- • EU-US Data Privacy Framework participants
- • Standard Contractual Clauses (SCCs)
- • Adequacy decision compliance
- • Binding Corporate Rules where applicable
- • Data localization requirements
Your Rights and How to Exercise Them
GDPR Rights (EU/UK Residents)
Right to Access
Request a copy of your personal data we hold
Right to Rectification
Correct inaccurate or incomplete data
Right to Erasure
Request deletion of your personal data
Right to Restrict Processing
Limit how we process your data
Right to Data Portability
Receive data in machine-readable format
Right to Object
Opt-out of marketing and profiling
Right to Withdraw Consent
Revoke previously given permissions
CCPA Rights (California Residents)
Right to Know
What personal information is collected and how it's used
Right to Delete
Request deletion of personal information
Right to Opt-Out
Of sale or sharing of personal information
Right to Non-Discrimination
Equal service regardless of rights exercise
Right to Correct
Inaccurate personal information
Right to Limit Use
Of sensitive personal information
Platform-Specific Privacy Controls
Google My Ad Center
Control Google advertising preferences
Facebook Privacy Center
Manage Facebook data and ad preferences
Microsoft Privacy Dashboard
Microsoft account privacy settings
Contact for Rights Exercise
Use our website contact form or cookie preferences page to exercise your data protection rights. We respond within 30 days.
Data Retention and Deletion
Retention Periods
Deletion Procedures
- • Automatic deletion after retention period expires
- • Manual deletion upon user request (within 30 days)
- • Anonymization as alternative to complete deletion
- • Backup systems purged within 30-90 days
- • Third-party platform deletion coordination
- • Secure deletion methods to prevent recovery